Swansea Sainsbury's: Corporate Response Required
9 August 2025: Professional fake 'Apartheid Hummus' label with £19.48 propaganda reference found in Swansea Sainsbury's. This follows identical incidents at Sainsbury's Vauxhall (Jan 2024) and Tesco stores (Mar 2024). Sainsbury's plc must respond.



What Sainsbury's Must Do
- Issue a public statement acknowledging the Swansea incident
- Confirm CCTV preservation for 9 Aug 2025 has been secured
- Publish shelf-label tampering protocol and brief all stores
- Commit to visible in-aisle checks for 4 weeks minimum
Timeline of Incidents
Swansea Sainsbury's
Professional fake 'Apartheid Hummus' label with £19.48 reference. Two witness photos. Corporate response requested, CCTV preservation requested.
Multiple Tesco Stores
Similar labels across UK Tesco branches with identical £19.48 reference price.
Sainsbury's Vauxhall, London
First documented incident. Sainsbury's apologized and confirmed label was not theirs.
Why £19.48?
£19.48 = 1948, the year Israel declared independence and was attacked by five Arab armies. This is used as a propaganda signal targeting Jewish-associated products.
Leave a Public Review
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Media and References
- JNS: UK supermarket 'terribly sorry' about Sabra 'apartheid hummus' label
- Jewish Chronicle: Activists accuse hummus buyers of supporting genocide
- UK Lawyers for Israel: Sabra hummus targeted by BDS campaigners
- GB News: Tesco supermarket bombarded by Palestine protesters
- Sainsbury's Operating Board leadership