What Sainsbury's Must Do

NO CORPORATE RESPONSE YET
  1. Issue a public statement acknowledging the Swansea incident
  2. Confirm CCTV preservation for 9 Aug 2025 has been secured
  3. Publish shelf-label tampering protocol and brief all stores
  4. Commit to visible in-aisle checks for 4 weeks minimum

Timeline of Incidents

9 Aug 2025

Swansea Sainsbury's

Professional fake 'Apartheid Hummus' label with £19.48 reference. Two witness photos. Corporate response requested, CCTV preservation requested.

Mar 2024

Multiple Tesco Stores

Similar labels across UK Tesco branches with identical £19.48 reference price.

Jan 2024

Sainsbury's Vauxhall, London

First documented incident. Sainsbury's apologized and confirmed label was not theirs.

Why £19.48?

£19.48 = 1948, the year Israel declared independence and was attacked by five Arab armies. This is used as a propaganda signal targeting Jewish-associated products.

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