🚨 BREAKING: CEO Simon Roberts SILENT on coordinated antisemitic attacks across Sainsbury's stores. DEMAND ACTION NOW 🎯

Evidence of Coordination

Identical Pricing

All documented incidents feature the same £19.48 reference price, despite:

  • Different store chains (Sainsbury's, Tesco)
  • Different geographic locations
  • Incidents spanning over a year
  • No natural connection to actual product pricing

This specific price point appearing across unrelated incidents indicates template coordination.

Targeted Product Selection

All documented incidents specifically target Sabra hummus, not other hummus brands or Middle Eastern products:

  • Sabra is owned by PepsiCo and Strauss Group
  • Strauss Group is Israeli-based
  • Other hummus brands remain untargeted
  • Pattern suggests research and deliberate selection

Selective targeting demonstrates antisemitic motivation rather than general anti-consumerism.

Professional Label Design

The fake labels show consistent professional design elements:

  • Similar typography and layout
  • Color schemes matching store branding
  • Professional printing quality
  • Consistent messaging format

Design consistency suggests centralized production and distribution.

Multi-Chain Expansion

The campaign has systematically expanded across retailers:

  • Initial incidents at Sainsbury's (2024)
  • Expansion to Tesco branches (2024)
  • Continued incidents into 2025
  • Geographic spread across UK

Systematic expansion indicates organized campaign structure.

Template Distribution Context

Legal organizations have documented the circulation of label templates and coordinated targeting campaigns:

UK Lawyers for Israel Documentation

UK Lawyers for Israel has documented organized campaigns targeting Sabra hummus, including:

  • Template materials for activists
  • Coordination of targeting efforts
  • Police reports filed regarding incidents
  • Legal analysis of criminal implications

Corporate Leadership: Response Required

Sainsbury's plc leadership must act decisively on the Swansea incident and implement systemic changes to prevent future occurrences:

Sainsbury's plc Leadership

Simon Roberts - Chief Executive Officer

Ultimate responsibility for store security policies, corporate response to criminal activity, and public statements on security failures.

Biography and background

Martin Scicluna - Chairman

Board oversight of corporate governance, risk management, and security protocols across all Sainsbury's stores.

Biography and background

Full Sainsbury's Operating Board

Corporate Response Log

09 Aug 2025 — Swansea incident documented. Statement requested from Sainsbury's plc.
10 Aug 2025 — CCTV preservation formally requested.
Still Pending:
  • Public statement acknowledging incident
  • CCTV preservation confirmation
  • Shelf-label tampering protocol publication
  • Regular in-aisle security check commitment
Escalation Actions: Media outreach and intensified public review campaigns until corporate response received.

Email Sainsbury's Leadership

Demand corporate accountability for repeated security failures:

🚀 Share The Pattern Evidence

Amplify the coordination evidence to demand corporate accountability across UK retail:

Suggested Hashtags for Pattern Sharing

#UKAntisemitism #CoordinatedAttack #PatternEvidence #SupermarketSecurity #CorporateAccountability #RetailSafety #SystemicFailure

Combat Coordinated Campaigns

Understanding the pattern helps identify and counter organized antisemitic vandalism:

Help break the pattern by documenting incidents and demanding corporate accountability.